Our approach to any project always starts with the elaboration of all the nuances - technical and functional - even before the actual conclusion of the contract.
We analyze the goals set by the client, select the best options to achieve them, and, with our expertise, formulate recommendations for the launch of an advertising campaign.
Before filming the project «Policeman from YouTube», the 9 Pandas agency team consulted with us on the best possible ways to natively intergrade their client’s product inside the series - it was important to swiftly implement an advertising activation of the bookmaker company, 1xBet in a promo of the series, who also happens to be a part of the dark market segment and falls under more advertisement restrictions, than other clients.
We started promoting the new channel using Google Ads placement formats (In-stream and Discovery).
The work consisted of several stages:
- we determined the promotion strategy;
- chose the most suitable videos for advertising and provided video adjustment recommendations (titles, design, description);
- targeted viewers by demographic characteristics (ages 18 to 44) and categories of interests (media and entertainment, Movie lovers, Avid TV viewers, Lifestyle and hobbies);
- passed the platform content moderation by filing appeals for the rejected ads and making adjustments to the content;
- accompanied the advertising campaign and followed its progress;
- adjusted settings and disabled the least engaged audiences.