«Policeman from YouTube» - is a series about a police captain who gets thrown into the world of Internet bloggers and social networks with very little knowledge on the subject.
This is an exclusive entertainment format produced by the 9 Pandas agency.
This is an exclusive entertainment format produced by the 9 Pandas agency.
Policeman from YouTube
Goal
Our goal was to make the project recognizable, ensure the maximum possible reach and attract the audience to the project's newly launched YouTube channel.
To achieve this goal, we applied a complex approach using our own MarTech tools and formats for promotion on third-party platforms.
To achieve this goal, we applied a complex approach using our own MarTech tools and formats for promotion on third-party platforms.
Used formats
Placement of a commercial in front of other videos on YouTube in a pre-roll format to work out the relevant audiences and attract subscribers.
Google Ads In-Stream
Used formats
Placement of a commercial in front of other videos on YouTube in a pre-roll format to work out the relevant audiences and attract subscribers.
Google Ads In-Stream
Used formats
Placement of a commercial on the search and watch pages on YouTube, as well as on the main page of the mobile application to work out relevant audiences and attract new subscribers to the channel.
Google Ads Discovery
Used formats
Native post on the thematic channels of the Telegram messenger app to create virality and announce the project.
BeSeed Telegram Promo
Used formats
Native post on the thematic channels of the Telegram messenger app to create virality and announce the project.
BeSeed Telegram Promo
Our approach to any project always starts with the elaboration of all the nuances - technical and functional - even before the actual conclusion of the contract.
We analyze the goals set by the client, select the best options to achieve them, and, with our expertise, formulate recommendations for the launch of an advertising campaign.
We analyze the goals set by the client, select the best options to achieve them, and, with our expertise, formulate recommendations for the launch of an advertising campaign.
Before filming the project «Policeman from YouTube», the 9 Pandas agency team consulted with us on the best possible ways to natively intergrade their client’s product inside the series - it was important to swiftly implement an advertising activation of the bookmaker company, 1xBet in a promo of the series, who also happens to be a part of the dark market segment and falls under more advertisement restrictions, than other clients.
We started promoting the new channel using Google Ads placement formats (In-stream and Discovery).
The work consisted of several stages:
The work consisted of several stages:
- we determined the promotion strategy;
- chose the most suitable videos for advertising and provided video adjustment recommendations (titles, design, description);
- targeted viewers by demographic characteristics (ages 18 to 44) and categories of interests (media and entertainment, Movie lovers, Avid TV viewers, Lifestyle and hobbies);
- passed the platform content moderation by filing appeals for the rejected ads and making adjustments to the content;
- accompanied the advertising campaign and followed its progress;
- adjusted settings and disabled the least engaged audiences.
Results
6М+
views
+72к
subscribers on the new channel
60к+
likes
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